Fashion Ethic was founded by Candice Caldwell in 2007 to deliver apparel and gifts to the shopper who wants to have her fashion...and ethics too. All of our items come from designers and companies following some sort of ethical compass; whether it be using organic and sustainable materials, recycling or repurposing goods, practicing fair labor and fair trade, giving back to the community, or, in most cases, some combination of these ethics.

Our three guiding principles...

Fashion and Function First! We carefully edit our selection to provide you with the best in fashion-forward and forward thinking apparel so you can build a wardrobe you feel good about.

Bring the Boutique Experience Online We want to be your resource for ethical fashion and provide you with the same great personalized service you find in your neighborhood boutiques.

Support and Promote Ethical Design Fashion Ethic buys from independent designers who make Fashionably Responsible™ choices in their materials and manufacturing, labor and business practices, and social responsibility.

Inspired by the Product (RED) Campaign, and the success of such brands as EDUN and Linda Loudermilk, at Fashion Ethic we envision a future where ethically responsible fashion is the norm, rather than the exception, and consumers create change with their collective consciousness. We hope you will find our philosophy and selection on par with your own desire for a better and more Fashionably Responsible™ world!