Fashion Ethic was founded by Candice Caldwell in 2007 to deliver apparel and gifts to the fashion-forward and forward-thinking fashionista. All of our items come from designers and companies following some sort of ethical compass; whether it be using organic and sustainable materials, recycling or repurposing goods, practicing fair labor and fair trade, giving back to the community, or, in most cases, some combination of these ethics.

Our three guiding principles...

Fashion and Function First! - High-quality, desirable products get more use than undesirable or throw-away fashion. Keeping products in use for a longer period helps cut down on waste.

Support Ethically-Responsible Designers - At FashionEthic.com, you can easily see which ethics each garment and item has “achieved” and what you are supporting with your purchase. We are not the eco-police, we simply present information for you so you may make more educated choices.

Bring the Boutique Experience Online - We want to be your resource for ethical fashion and provide you with the same great personalized service you find in your neighborhood boutiques. Our “Dressing Room” and “Salon” features allow you to personalize your experience and interact with other shoppers as you desire.

Inspired by the Product (RED) Campaign, and the success of such brands as EDUN and Linda Loudermilk, at Fashion Ethic we envision a future where ethically responsible fashion is the norm, rather than the exception, and consumers create change with their collective consciousness. We hope you will find our philosophy and selection on par with your desire for a better world.